Stop Wasting Time & Money on Random Marketing Tactics.
Start Building a System That Actually Grows Your Business.
Get Fortune 100 strategic thinking without the Fortune 100 price tag. I help founder-led B2B companies build marketing systems that work like engineering — predictable, measurable, repeatable.
45-minute call • Zero pressure • Walk away with clarity on your #1 bottleneck
Whether you need immediate clarity, ongoing strategic support, or full CMO-level leadership — I offer three proven pathways to get you unstuck and growing again.
Here's the truth most marketing "experts" won't tell you...
You don’t have a marketing problem. You have a strategy problem.
Your team is posting on social media. Running ads. Creating content. Sending emails. Everyone’s busy. But nothing connects. Revenue isn’t growing predictably. And you have no idea which efforts actually drive results.
Sound familiar? You’re not alone. This is the reality for 90% of founder-led businesses today.
The problem isn’t your tactics. The problem is you don’t have someone connecting those tactics to a bigger strategy. You need marketing that works like engineering: predictable, measurable, repeatable.
That’s exactly what I do. I bring 20 years of Fortune 500 systems thinking — the same operational excellence that managed $90M in contracts and improved profits by over $400M — and apply it to your marketing.
Does any of this sound familiar...
- Your marketing feels disconnected (or non-existent) — lots of activity but no clear strategy or measurable ROI
- You’re the bottleneck — your team can’t move forward without you approving every decision, but you don’t have time for it
- You uncertain on what’s actually working — you’re spending time & money but can’t track which channels drive real revenue
- You or your team executes well but has no strategic direction — good at tactics but there’s no senior marketing leadership
- What got you here won’t get you there — you’ve plateaued and the old playbook stopped working
- You’re burning cash on agencies and freelancers — but no one’s coordinating them or thinking about the big picture
It’s time for a change.
Imagine if instead...
You had a crystal-clear 90-day roadmap that you and/or your entire team understands and executes with confidence
- You stopped being the marketing bottleneck and could focus on your best work while marketing runs systematically
- You knew exactly which channels drive ROI and where to allocate budget for maximum growth
- You had senior marketing expertise on tap (20+ years, Fortune 100 ops & strategic experience) without the $200K+ CMO salary
- Your marketing became an engineered system that produces predictable, measurable results — not guesswork
- Your marketing assets all said the right thing, in the right way, at the right time, to the right person
- You could scale confidently knowing your foundation is built on proven operational excellence
- You had a unified, data-backed growth plan that aligns marketing to business goals
- You had an AI support system trained on your voice and offer (AI support & augmentation — not mindless automation & human replacement)
Let us help you turn your marketing into a business asset.
Who this is for
- Founder-led B2B/B2C companies doing $500K-$25M in revenue who need marketing guidance or senior marketing leadership
- Coaches, Consultants & Fractional Execs who are great at delivery but struggle with consistent client acquisition
- CEOs & Founders who are tired of being the marketing bottleneck and want systematic growth
- Companies with junior marketing teams who need strategic guidance and senior oversight
- Businesses ready to invest in building a real marketing engine, not just buying more tactics
What you get with every engagement
A Unique Advantage:
Most marketers come from marketing.
I come from operations, strategy, and global business — then I mastered marketing strategy, leadership & execution.
That makes it easy for us to align your marketing with the rest of your business.
- 20+ years of Fortune 100 operational excellence applied to your marketing — the same systematic thinking that improved profits at John Deere and over 100 suppliers
- Real business strategy, not just marketing tactics — I’ve negotiated over $90M in strategic contracts and worked with 200+ companies across 22 countries
- Data-driven decision making — we track what matters, eliminate waste, and optimize based on ROI tied directly to business goals
- Access to my network of vetted marketing specialists (designers, copywriters, ad specialists +) when you need execution support
- Custom frameworks & templates built from world-class strategy and best practices (we adapt timeless marketing principles to what’s working now, not what worked 6 months ago)
- Faith-driven integrity — follower of Jesus Christ, PhD in Biblical Studies, host of The Cutting Edge Faith podcast (Top 10% globally); you’ll get conviction and clarity in every engagement
Three Proven Pathways to Growth
Choose the level of strategic support that fits your business needs and budget
Pricing:
All options start between $1,500-$3,000
We use custom offers to ensure best fit for your business.
Half-Day Consult
- Optional delivery as a 45-day strategy launch
- Perfect for immediate clarity & direction
- Focus on strategy and clear next actions
- Comprehensive pre-work assessment
- Stakeholder interviews & analysis
- 40+ diagnostic questions deep-dive
- Custom 90-day marketing strategy
- Executive summary & action plan
- AI integration roadmap
Marketing Advisory
- Private and unlimited 24/6 access via Slack, phone, or email
- Unlimited 1:1 access via Slack, email, and phone
- Initial assessment during our kick-off call
- Deep-dive strategy or implementation call every week
- Structured assignments with due dates attached
- Access to my personal network of vetted marketing specialists
- Customized KPI dashboard to give you clarity on your data
- AI system integration and coaching for your team
- Month-to-month and multi-month packages available
Fractional CMO
- You, your executives, and your team get private and unlimited 24/6 access via Slack, phone/Zoom, or email
- Upfront research, strategy, planning, and budgeting process
- Oversight and direction of your entire digital marketing program
- Unlimited 1:1 access via Slack, email, and telephone
- Scheduled Office Hours up to 4 days/week for team phone calls
- Monthly KPI review calls to discuss progress and results
- Access to my personal network of vetted marketing specialists
- Monthly analytics reports to watch your data over time
- AI system integration and coaching for your team
- 3-month minimum; then month-to-month and multi-month packages available
How it works
Choose the level of support that best matches your needs.
Need immediate clarity? Start with the Half-Day Consult.
Need ongoing guidance? Go with Advisory.
Need full CMO leadership? Choose Fractional CMO.
Option 1: Half-Day Consult:
Week 1: You complete a detailed pre-work assessment. I review your current marketing and conduct stakeholder interviews.
Week 2: We meet for a focused 4-hour strategy session (virtual or in-person). I walk you through my diagnostic framework covering strategy, messaging, systems, and execution.
Week 3: You receive a comprehensive 90-day marketing roadmap, executive summary, and prioritized action plan.
(Optional) Also available as a 45-day trial engagement.
Option 2: Strategic Advisory, & Option 3: Fractional CMO:
Kick-off: Deep-dive assessment of your current state, goals, and biggest opportunities
Strategy development: I build your custom marketing strategy, messaging framework, distribution strategies, and KPI dashboard — all aligned to business goals
Weekly execution: Regular strategy calls, unlimited Slack/email access, standup and working/mentoring sessions, ongoing guidance as you implement
- Monthly reviews: We analyze results, optimize what’s working, and adjust strategy based on data
You’ll work directly with me — not a junior consultant. Every strategy session, every framework, every piece of guidance comes from 20 years of experience building systems that scale.
Why Work With Me?
Two decades of proven results with over 200 companies across more than 20 countries
From Supply Chains to Client Pipelines
Results across Fortune 100 operations and founder-led marketing transformations
About Ryan:
Dr. Ryan S. Howard – Ryan is a business consultant, podcaster, writer, and faith-first entrepreneur. He spent 20 years in Fortune 100—16 with John Deere—working with over 200 businesses across 22 countries. He now hosts Cutting Edge Faith, co-hosts Filibusted, and co-founded Rise Media to help believers build bold businesses and platforms with biblical conviction. Ryan equips Christian leaders to grow their impact—both online and in business—through consulting, marketing leadership, writing and speaking. Ryan has been a guest on top-ranked business and Christian podcasts. He lives in Orlando with his wife Bruna and their son John.
Frequently Asked Questions
Agencies execute tactics. I provide strategic leadership. Most founder-led businesses don't need more execution — they need someone to connect the dots, build the strategy, and guide their team. I bring Fortune 100 systems thinking to small businesses, which agencies don't offer. Plus, I'm significantly more cost-effective than hiring a full-time CMO, which can cost over $250K per year + benefits.
Perfect! Many Fractional CMO clients have teams that need strategic direction. I can provide the senior leadership, strategy, and oversight while your team handles execution. Think of me as the missing piece that transforms a group of tactical executors into a strategic marketing engine.
Two key differences: (1) I bring operational excellence and systems thinking from 20 years at Fortune 100 companies — most marketing consultants only know marketing. (2) I focus on building your internal capability, not creating dependency. My goal is to make your marketing systematically sound, not to keep you dependent on me for the long-term. Your marketing should become an asset that adds revenue and can add to your business valuation multiple.
Yes! Whether you want to make sure your marketing efforts are done with the most leverage, build an AI support system, or simply outsource the parts you don't want to do yourself — I'm here to get you the help you need.
Yes! We can help you qualify and interview candidates and train your team on best practices in marketing and team leadership today. We have rubrics, templates, methodologies, frameworks and everything you need.
Absolutely. You'll get access to my network of vetted marketing specialists (designers, copywriters, ad specialists, etc.) when you need execution support.
I can help you with everything from sourcing selection and negotiation to performance reviews and relationship management. I will leverage my experience and expertise in strategic sourcing and supply management to bring you best-in-class vendor management.
Yes. I will bring a suite of custom frameworks & templates built from world-class strategy and best practices (we adapt timeless marketing principles to what's working right now, not what worked 6 months ago).
My Guarantee
For Advisory and Fractional CMO engagements: If after the first 30 days you’re not satisfied with the strategic value I’m providing, I’ll refund your first month and part ways professionally. No hard feelings. I only want to work with clients for whom I can deliver exceptional value.
Ready for Clarity in Your Growth Strategy?
Let's identify your bottlenecks and create a 90-day action plan that drives real results.
Not ready for a consult?
Download My Free Growth Checklist
Identify hidden bottlenecks in your marketing with this comprehensive diagnostic tool
(and get clarity on your immediate next steps).
Coaches & Consultants
- Stop feast-or-famine lead flow. Build a weekly pipeline that books qualified calls
- AI integration roadmap
- Clarify the promise. Tighten niche, offer, and proof so your message lands.
- Replace “content chaos” with a simple publishing cadence that compounds.
- Turn DMs into dollars. Install DM/SMS + email follow-up that closes.
- Productize your time. Cohort, signature program, and upsell path mapped.
- Capture demand you’re leaking. Lead magnets, quiz, and 7-day nurture that converts.
- Stack social proof. Case studies, testimonials, and “before/after” assets by niche.
- KPI & dashboard what matters. Calls booked, show rate, close rate, CAC, LTV.
Fractional Executives
- Strategy first
- AI system integration and coaching for your team
- Position as the obvious choice. Category, ICP, and offer ladder dialed.
- Authority engine on autopilot. LinkedIn + newsletter cadence that drives inbound.
- Show your operating system. POV docs, case studies, and a 90-day plan asset.
- Warm the room before the pitch. Pre-sale nurture that shortens sales cycles.
- Build a referral flywheel. Partner list, prompts, and quarterly campaign.
- Speaking and podcast pipeline. Booking system with a follow-up sequence that lands deals.
- Pricing and packaging clarity. Retainer tiers, scope guardrails, and ROI framing.
- Board-ready reporting. One-page KPI recap that justifies premium fees.
SMB Founders
- Strategy first
- Messaging & content
- Customer journey definition
- Marketing system development
- Internal team building & mentoring
- Clear KPIs tied to revenue
- Marketing leadership & execution
- Marketing channel full ownership internally
- Competetive analysis